做跨境（Amazon / Shopify / TikTok），供应链第一步就是选模式。一件代发和批发各有利弊，本指南用一张对比表帮你决策。
两种模式是什么
- 一件代发：你卖出后，工厂直接发货给买家，你零库存。
- 批发：你先批量囤货到海外仓或国内仓，自己履约。
对比表
| 维度 | 一件代发 | 批发 |
|---|---|---|
| 启动资金 | 低（无需囤货） | 高（压货） |
| 库存风险 | 几乎为零 | 自担滞销 |
| 单件利润 | 较低 | 较高 |
| 发货速度 | 取决于工厂时效 | 快（本地仓） |
| 适合阶段 | 测款 / 新手 | 爆款放量 / 品牌 |
| 品牌化 | 弱（贴牌有限） | 强（可定制包装） |
一件代发适合谁
新手测款、SKU 多、小团队、现金流紧张时最优。用代发验证需求，再决定加注。
批发适合谁
已验证的爆款、单量大、要更快物流与更高利润、想做品牌时选批发 + 海外仓。
混合策略（最推荐）
用一件代发测款，跑出稳定爆款后转为批发 + 海外仓：前期零风险探需求，后期提利润与时效。
我们怎么支持
小单可接 + 一件代发 + OEM 定制，136+ 现货 48 小时发货。先看全部商品选款。
想用代发测款，或谈批发定制？联系我们。
去 1688 下单 →常见问题
一件代发起订多少？
批发最小起订多少？
能混着用吗？
For cross-border selling (Amazon / Shopify / TikTok), the first supply-chain decision is the model. Dropshipping and wholesale each have trade-offs — this guide uses a comparison table to help you decide.
What the two models are
- Dropshipping: after a sale, the factory ships directly to the buyer — you hold zero inventory.
- Wholesale: you pre-stock in an overseas or domestic warehouse and fulfill yourself.
Comparison
| Dimension | Dropshipping | Wholesale |
|---|---|---|
| Startup capital | Low (no stock) | High (pre-stock) |
| Inventory risk | Near zero | You carry slow movers |
| Per-unit margin | Lower | Higher |
| Shipping speed | Factory lead time | Fast (local warehouse) |
| Best stage | Testing / new sellers | Scaled winners / branding |
| Branding | Weak (limited) | Strong (custom packaging) |
Who dropshipping fits
Best for testing new styles, wide SKU counts, small teams and tight cash flow. Use it to validate demand before committing.
Who wholesale fits
For proven winners, high volume, faster logistics and higher margin, choose wholesale + overseas warehouse.
Hybrid (recommended)
Dropship to test, then move proven winners to wholesale + overseas warehouse: zero-risk demand discovery early, higher margin and speed later.
How we support you
Low MOQ + dropshipping + OEM customization, 136+ in-stock styles ship in 48h. Start from our full catalog.
Want to test via dropshipping or discuss wholesale? Contact us.
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